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Financial Marketing Pros
6 days ago3 min read
Pro Tip #29: Singles, Doubles, & Home Runs to Grow Your Financial Advisory in 2025
Right now we’re focused on two big things to help our high-producing advisors achieve aggressive growth goals in 2025...
Financial Marketing Pros
Oct 17, 20244 min read
Pro Tip #28: The Courage to Fail, The Courage to Succeed
“Most advisors… They just don’t have courage." We were speaking with one of our advisors. He’s in a major metro area. Multiple offices...
Financial Marketing Pros
Oct 1, 20244 min read
Pro Tip #27: How Some Financial Advisors 2X Their Advertising Results.
What if you could get double the results and double the ROI from your current advertising budget?
Financial Marketing Pros
Aug 7, 20243 min read
Pro Tip #26: Run This Webinar Now. Close More Production by End-of-Year.
One of our clients just hit an all-time high for appointments generated with our latest webinar, edging out a previous record set in...
Financial Marketing Pros
Jul 11, 20242 min read
Pro Tip #25: Get Ready: The 3 Best Marketing Months are Nearly Here.
The summer slowdown has started. There’s less work to do in your business. So most of your competition just isn’t working. But...
Financial Marketing Pros
May 29, 20244 min read
Pro Tip #24: 13 Marketing Lessons from 13 Years in Financial Advisor Marketing
Malcolm Gladwell said it takes 10,000 hours to master a skill. We’re rounding the corner on 40,000 hours...
Financial Marketing Pros
May 23, 20243 min read
Pro Tip #23: What actually drives marketing response?
As a financial advisor, why does someone respond to your ad? Why do they call in? Book an appointment? Why do they choose to become...
Financial Marketing Pros
May 16, 20242 min read
Pro Tip #22: The easiest way to improve your marketing results overnight.
Every week we have the opportunity to speak with financial advisors from all over the country about marketing. And for the most...
Financial Marketing Pros
May 8, 20244 min read
Pro Tip #21: This is how you catch all the best leads in your market
We’ll talk about your financial advisory business and generating more leads in a minute — but first, a story about fishing...
Financial Marketing Pros
Apr 24, 20243 min read
Pro-Tip #20: Is this the most important question in the financial advisory business?
Who, specifically, is your ideal prospect? This is perhaps the most important question in business. Miss it, and your sales and...
Financial Marketing Pros
Apr 17, 20243 min read
Pro-Tip #19: Rethink Your Marketing Strategy. Everything is a Campaign.
Could you convert far more prospects into clients if you systematically built an entire campaign to drive every conversion? The answer...
Financial Marketing Pros
Apr 11, 20242 min read
Pro-Tip #18: The Power of a Webinar to Motivate and Persuade
We are eating our own dog food.
We’ve just recorded and released a brand new webinar-style training for financial advisors, titled...
Financial Marketing Pros
Apr 3, 20243 min read
Pro Tip #17: Internal Client Memo — A Record Quarter
This week we wanted to do something we’ve never done before, and share an internal memo written for clients of FMP. It’s regarding...
Financial Marketing Pros
Mar 27, 20243 min read
Pro-Tip #16: The Most Profitable Lead Source For Financial Advisors?
Our top clients collectively did over $2 billion in production last year. We helped them drive thousands upon thousands of qualified...
Financial Marketing Pros
Mar 19, 20242 min read
Pro-Tip #15: Turning Cold Leads... Into Clients
Here’s an amazing statistic… We have an advisor who did more than $500 million in production last year. That’s not what’s amazing...
Financial Marketing Pros
Mar 13, 20243 min read
Pro Tip #14: Harvard Business Review Highlights The Power of High-Trust Media
You’ve probably heard the old lesson: your prospects won’t become clients until they trust you. But does that factor into your...
Financial Marketing Pros
Mar 6, 20243 min read
Pro Tip #13: Top Producers Share This One Thing in Common
You’re at your annual FMO event, and it comes time for the awards. The top-producing financial advisors are called up on stage...
Financial Marketing Pros
Feb 27, 20242 min read
Pro Tip #12: Stop Wasting Your Marketing Dollars
We’ve spoken to 20+ new financial advisors over the past few weeks. And there was one common thread with all of these conversations…
Financial Marketing Pros
Feb 14, 20242 min read
Pro Tip #11: Why Your “Risk Analysis” Isn’t Generating Leads
We see it all the time. Financial advisors running a free “Risk Analysis” to generate new clients. In fact, we were on the phone with...
Financial Marketing Pros
Feb 1, 20243 min read
Pro Tip #10: The Leaky Bucket in Your Marketing Strategy [that’s costing you a fortune]
It’s like taking all of your marketing dollars and throwing them in the trash.
OK, maybe that’s a little dramatic. But we’re not far...
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