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  • Writer's pictureFinancial Marketing Pros

Pro Tip #1: What To Do When Leads Slow Down

Nothing lasts forever, and that’s true even for your greatest lead sources.

When your results start to fade, we start asking these questions…

  1. Have the market dynamics changed? Has there been a significant increase in competitors using the same medium or platform? If so, what is their message? Is it similar to yours? Or could it be the time of year (summer, holidays) that’s causing slower leads?

  2. What is your message and your offer, and how long have you been using it? Is it time to test a new/different angle or offer?

  3. Are you reaching the same audience over and over again? Can you continue to use the same medium in a different way to reach a new audience?

Stay in front of lead fatigue by keeping your message and offer fresh. Keep offering different ways for your prospect to engage with you.

You never want to become too reliant on just one or two lead sources. Because when your primary lead source slows down, it can have a significant impact on your business.

We had an amazing lead platform with one of our advisors that delivered blockbuster results for 2 to 3 years. But eventually the leads dried up. We pivoted to a new lead platform, which has performed very well. But we will likely pivot back to the old platform because we’ve given it 12 months of rest.

You should constantly be on the hunt for the next best lead source, and the best time to find that next great lead source is when everything else is working.

If you’re having a difficult time generating leads, apply for a free marketing audit by clicking HERE.

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