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  • Writer's pictureFinancial Marketing Pros

Pro Tip #22: The easiest way to improve your marketing results overnight.

Joe Bayliss and Roy Furr

Every week we have the opportunity to speak with financial advisors from all over the country about marketing.

And for the most part, we hear the same story over and over again... 

They’re unhappy with their marketing results.  

Here are a few recent examples…

  1. An advisor in Phoenix had invested $48,000+ in digital marketing, which had not generated one single customer from their investment in more than 24 months.

  2. An advisor in South Florida does not have great results with radio or TV, but they continue to run the same produced shows. 

  3. A multi-market advisor based in Philly has invested heavily in digital marketing, and they continue to invest in the medium despite their mediocre results.

What is amazing is that all of these advisors keep throwing money into these campaigns month after month, “hoping” things will eventually get better. 

And chances are, they never will unless they make changes.

Unfortunately, the medium will get all of the blame. They will conclude “TV doesn’t work.” “Digital doesn’t work.” And so on.

The medium, however, is not the problem.

The reason why their marketing is NOT producing high-quality leads due to their marketing copy and the offer. 

There’s an audience for radio, TV and digital. But their marketing message and offer is not engaging the prospect and motivating them to take action.

In medium after medium, in market after market, someone else is making it work.

And it’s because they have a message that connects

This is actually great news for you. Because it’s all very “fixable.”

We've literally seen it happen hundreds of times. When you craft a great marketing message and offer, you can 10X your results – overnight. 

Are you getting the marketing results you want?

If you’d like our help generating more qualified leads that convert into clients, schedule a free Marketing Audit by clicking HERE. In just 30 minutes, we’ll share objective and straightforward advice on your strategy, marketing channels, marketing copy and offer.

We work with financial advisors, tax consultants, and estate planners who invest more than $250,000/year in marketing.

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